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• A powerful antioxidant that helps protect and repair the skin
• Neutralizes free radicals
• Strengthens the skin barrier
• Neutralizes free radicals
• Brightens and evens out the skin tone
• Boosts the protection of SPF
• Moisturizes and boosts hydration while it nourishes and soothes hair
• Strengthens the skin’s moisture barrier.
• Improves hydration and provides antioxidant protection.
• Reduces the appearance of pores and fine lines.
• Helps to protect the skin.
• Boosts luminosity.
• Boosts the skin with hydration.
• Moisturizes, hydrates and gives a gloss-effect to your lashes.
• Supports the growth phase of each lash and makes them longer.
• Moisturizes, hydrates and gives a gloss-effect.
• Nourishes and strengthens the lashes.
• Moisturizes and protects the skin from external aggressors such as pollution and blue light.
What It Is: A mineral composed of magnesium, silicon, and oxygen. It's used in cosmetics for its ability to absorb moisture, prevent caking, and provide a smooth texture.
Why It’s Used: Talc is inexpensive and effective at providing a silky finish and absorbency in products.
Why We Avoid It:Talc can be contaminated with asbestos, a known carcinogen. Inhalation of talc particles can also cause respiratory issues, making it unsafe for use near the eyes.
What It Is: A volatile liquid that evaporates quickly and is used to dissolve other ingredients.
Why It’s Used: Alcohol is used for its quick-drying properties and as a solvent to enhance the absorption of other ingredients.
Why We Avoid It: Alcohol can be harsh, drying, and irritating, especially for sensitive eye areas, leading to dryness, flakiness, and discomfort.
What It Is: A blend of synthetic chemicals used to give products a pleasant scent.
Why It’s Used: Fragrance improves the user experience by masking the natural odor of ingredients.
Why We Avoid It: Synthetic fragrances can contain phthalates and other hidden chemicals that may cause allergies, skin irritation, or disrupt hormone function.
What It Is: A group of synthetic preservatives used to prevent bacterial and mold growth in products.
Why It’s Used: Parabens are effective and inexpensive preservatives that extend the shelf life of cosmetics.
Why We Avoid It: Parabens are known endocrine disruptors and have been linked to breast cancer and reproductive health issues. They can also cause skin irritation.
What It Is: By-products of petroleum that are used as emollients to moisturize and create a barrier on the skin.
Why It’s Used: These ingredients are cheap, widely available, and provide a smooth texture.
Why We Avoid It: Mineral oil and paraffin can clog pores, suffocate the skin, and are often contaminated with impurities that may pose health risks.
What It Is: A synthetic preservative often used as an alternative to parabens.
Why It’s Used: Phenoxyethanol is effective at preventing the growth of bacteria and fungi, extending the product’s shelf life.
Why We Avoid It: It can cause allergic reactions, skin irritation, and potential neurotoxic effects, making it unsuitable for products used around sensitive areas like the eyes.
What It Is: Synthetic polymers used to provide a smooth, spreadable texture and to fill in fine lines.
Why It’s Used: Silicones create a silky finish and help products spread evenly on the skin.
Why We Avoid It: Silicones can cause buildup, clog pores, and interfere with the skin’s natural processes, potentially leading to irritation or breakouts.
What It Is: A group of compounds derived from petroleum, used as thickeners, solvents, or moisture-carriers.
Why It’s Used: PEGs improve the texture and absorption of cosmetic products.
Why We Avoid It: PEGs can be contaminated with harmful impurities like ethylene oxide and 1,4-dioxane, which are known carcinogens and skin irritants.
What It Is: Extremely small particles used in cosmetics to enhance penetration or provide a finer texture.
Why It’s Used: Nano materials allow for a smoother application and better absorption of ingredients.
Why We Avoid It: Due to their small size, nanoparticles can penetrate deeper into the skin, potentially leading to cellular damage or unknown health risks, as their safety is not fully established.
What It Is: A protein found in wheat and other grains, sometimes used as a binder or conditioning agent in cosmetics.
Why It’s Used: Gluten can provide a smooth texture and improve the consistency of products.
Why We Avoid It: Gluten can cause allergic reactions or irritation in individuals with celiac disease or gluten sensitivities, even when applied topically.
What It Is: A fine black powder used as a pigment in cosmetics, derived from incomplete combustion of carbon-based materials.
Why It’s Used: Carbon black is used for its intense black color in eyeliners, mascaras, and other cosmetic products.
Why We Avoid It: Carbon black is a potential carcinogen and may contain toxic heavy metals, posing health risks through prolonged exposure.
What It Is: A fine black powder used as a pigment in cosmetics, derived from incomplete combustion of carbon-based materials.
Why It’s Used: Carbon black is used for its intense black color in eyeliners, mascaras, and other cosmetic products.
Why We Avoid It: Carbon black is a potential carcinogen and may contain toxic heavy metals, posing health risks through prolonged exposure.
Our Story
Embrace Your Natural Glow
At our core, we believe in the power of simplicity and embracing one's natural beauty. Our mission is to empower women to feel confident and radiant in their own skin, without the need for excessive makeup or harsh chemicals.
Born out of a passion for clean, conscious beauty, our vegan and cruelty-free products are infused with over 90% natural ingredients, carefully selected to nourish and enhance your natural glow. We believe that makeup should be an extension of your skincare routine, not a mask to hide behind. But don't let the natural ingredients fool you – our high-performance, long-lasting formulas are designed to keep up with your busy lifestyle.
Born out of a passion for clean, conscious beauty, our vegan and cruelty-free products are infused with over 90% natural ingredients, carefully selected to nourish and enhance your natural glow. We believe that makeup should be an extension of your skincare routine, not a mask to hide behind. But don't let the natural ingredients fool you – our high-performance, long-lasting formulas are designed to keep up with your busy lifestyle.
Our Simple Solution
Effortless Beauty for Busy Lives
Our on-the-go formulas are designed to simplify your beauty routine, allowing you to embrace the "less is more" philosophy. Whether you're a busy professional, a new mom, or simply someone who values effortless beauty, our products are here to help you feel your best, naturally.
Join us on this journey of self-love and self-expression, where beauty is celebrated in its purest form, and confident women inspire others to embrace their unique radiance."
Join us on this journey of self-love and self-expression, where beauty is celebrated in its purest form, and confident women inspire others to embrace their unique radiance."
Award winning beauty products
Highly performing beauty formula
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Award winning beauty products
Highly performing beauty formula
Etiam ullamcorper facilisis porta. Donec tincidunt metus a elit tempor, a condimentum sapien laoreet. Nullam metus orci, malesuada ac tincidunt vitae, tincidunt eu elit. Phasellus.
Best in Market
The Power of Effortless Beauty
Our on-the-go formulas are designed to simplify your beauty routine, allowing you to embrace the "less is more" philosophy. Whether you're a busy professional, a new mom, or simply someone who values effortless beauty, our products are here to help you feel your best, naturally.
Best in Market
